CCS Center for Workforce and Continuing Education wins international award
Posted: 12/21/2015 1:41:35 PM

The Community Colleges of Spokane’s Center for Workforce and Continuing Education has been honored for excellence in the Best Marketing category by the Learning Resources Network (LERN), the world’s largest lifelong learning association.  The winning entry, designed by CCS’s Public Relations and Marketing Department, was included in a showcase of internationally exemplary programs at the 2015 LERN Annual Conference in New Orleans. Information about the submission was on display in the conference Hall of Learning throughout the three-day conference, Dec. 2-5.  In addition, the winning programs will be featured in future LERN publications and on LERN’s website.

Julie Coates, LERN’s Senior Vice President of Information Services said this year’s award nominees were of exceptionally high quality. 

“The Center for Workforce and Continuing Education (CWCE) have a very compelling cover that draws and holds attention, a memorable name that has caught on quickly,” said Coates. “But CWCE understands that a successful marketing effort means knowing who you serve and what they respond to. They are carefully tracking their enrollment data and have a solid understanding of their target audience.”

In selecting programs to be recognized for excellence, Coates said the primary criteria judges used for those selected was being at the leading edge of the field of lifelong learning, as evidenced by innovation and documented success of their nomination.  In addition, judges also applied the following criteria: originality, appropriateness as a model for other programs, replicability and measurable outcomes.  The awards selection process is very competitive, Coates said, and it is truly an honor to be selected. The Community Colleges of Spokane’s entry was selected from more than 100 nominations from four countries.

The latest version of the CWCE catalog can be viewed here: http://issuu.com/communitycollegesofspokane4/docs/winter_brochure_digital/1

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About CWCE:
The CCS Center for Workforce and Continuing Education provides courses in business and professional development, computers and technology, certificate programs, health and medical, teacher education and personal enrichment. CWCE also offers training to organizations around the Inland Northwest, customized to meet business needs, streamline processes, improve quality and increase the bottom line.

About LERN:
Learning Resources Network (LERN) is the world’s largest association in continuing education and lifelong learning offering training and information and consulting services to providers of education and training. LERN, founded in 1974, provides practical, how-to “Information that Works” to about 6,000 members worldwide. LERN serves a range of institutions including state universities, four-year colleges, colleges within universities, private colleges, community colleges, technical colleges, public schools, recreation departments and associations.

Posted: 12/21/2015 1:41:35 PM by Global Administrator
Tags: CCS, CenterForWorkforce, PressRelease
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